Services
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Content Marketing
I have a proven track record for delivering exceptional ROI on content marketing programs and helping my clients reach the millions of people who need your product or service.
I work with my clients to create and/or gain a deep understanding of their target personas and ensure our work together is reaching them at both the top and bottom of the funnel;
I leverage SEO analytics as well as competitor research to create creative and effective inbound marketing programs;
I ensure the content we publish together is a reflection of the quality of your service or product and makes you proud.
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ESG Reporting
I have experience with both SASB and GRI reporting and have had the honor of helping clients garner and maintain their B Corp Certifications.
From helping clients conduct materiality assessments to bringing full annual impact reports to fruition, I have experience both helping large companies expand upon ESG programs as well as helping smaller companies create programs from scratch;
I offer competitive sustainability analyses and can help you create custom CSR programs that help you deliver on your sustainability strategy;
I have secured a B Corp Certification for my own independent practice and was a founding member of B Local Georgia.
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Corporate Communications
I have 15+ years of experience leading corporate communications for Fortune 500 companies and high-growth startups.
For Upwork, I developed and led strategic communications efforts for Upwork’s purpose-focused communications and customer advocacy efforts, which drive revenue and affinity among its enterprise and investor audiences.
For Campbell Soup Company, I led communications for Campbell’s largest division. I served as company spokesperson and was responsible for developing and executing the business’s annual strategic communications operating plan.
For Lockheed Martin, I worked in multiple roles as one of two people selected from a national pool of thousands of applicants for Lockheed Martin’s Communications Leadership Development Program. I held positions in marketing communications, media relations, community relations and internal communications during my time in the program.
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Media Relations
From national placements to local coverage of community relations activities, I have led media relations, crisis communications, and PR for startups, nonprofits, and large enterprises throughout my career.
For Mural Miles, a nonprofit devoted to inspiring human potential through community fitness and art, I secured a 4-minute segment on The Today Show, resulting in record donations and brand awareness.
I have directly supported 5 Fortune 500 CEOs as well as their Investor Relations senior leadership teams. I am comfortable working with executive leadership and am confident leading quarterly and annual impact reporting efforts, as well as executive media coaching.
I frequently oversee the work of either an internal team or an external agency or partner and can help ensure the best ROI when partners are engaged.